Black Friday: Are You Ready?
The biggest sale event of the year is coming soon on 24th November, a day where the public tackle crowds and queues for their coveted Christmas shopping. With the dramatic reduction in prices across retailers, sales will be set to soar – which will have a direct effect on the delivery industry.
An article in the Telegraph last November discussed how Black Friday doesn’t make people spend more money for Christmas, it just makes them spend earlier. This leads to a demand not only during January clearances and the week run-up to Christmas, but also way ahead in November.
Most high street shops offer online shopping with the option to collect your items for free from your local branch. However, customers are far more likely to opt for the consumer-convenient home delivery option; and Black Friday poses as an even greater challenge to drivers: with the dramatic reduction of prices comes a huge influx of online orders, each expected to be delivered directly to homes across the nation within a maximum of 5 working days.
Following last years’ reports on safety of delivery drivers during Black Friday, it’s important for retail managers to ensure that they have recruited enough driving staff to keep up with this high customer demand. This is even more important given that last year the media reported empty high street shops as the Black Friday race took place online – leaving town centres quiet, but online shops full of people making their Black Friday purchases!
As Black Friday becomes more and more popular each year, it could be argued that November may replace December as being the peak trading month. Not only that, online spends of up to £20 billion have been predicted – highly qualified, professional drivers will be more vital than ever for the consumer economy to run efficiently.
And although it is, of course, important to make sure customers are satisfied and receive their orders on time, it’s even more important to ensure that there is enough rotation amongst delivery staff to prevent fatigue behind the wheel. Not only are well rested drivers a crucial health and safety measurement for delivery staff and other road users, but businesses will find that their retail supply chain becomes a far more seamless operation.
If you’re thinking about the logistics of your Black Friday sale, get in touch with our team of professionals today to discuss the benefits of taking on temporary driving staff during this busy season.