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Shelling Out For Easter

With Easter just around the corner, one might start to wonder how the Easter Bunny delivers the 80 million Easter eggs and sweet treats to children across the country. That’s where we come in, using logistics technology, savvy strategies and perfect planning we play our part in getting Easter treats from ‘A’ to ‘B’.

National holidays crop up throughout the year and when they rear their head it’s all hands to the pump here at Drivers Direct as getting the right products to the right place and at the right time is critical for our client’s business success.

The holiday seasons often equate to large revenues for client businesses. In a bid to make the most of those extra days off Britons can spend 120% more than on an average weekend. The words ‘out of stock’ are forbidden amongst manufacturers during this time and on-time deliveries are crucial within the supply chain journey. These pressures are piled on top of an already congested road network and busy logistics industry.

It will come as no great surprise that Britain already has the busiest, most congested roads in Europe with 77 vehicles per kilometre of road, 76% more than the European average.  On top of this it is estimated that this Easter Bank Holiday as many as 16 million cars will take to the roads. Navigating the UK’s road systems to tight time deadlines is no mean feat for even the most seasoned logistics professional or vehicle driver.

Qualified drivers and logistics professionals are currently in short supply. A shortage of UK lorry drivers means Drivers Direct is called upon to fill the additional roles required over holiday season, to the extent that we now have more than 1000 drivers on the road each week.

An increase in consumer demand creates a domino effect across the entire chain. More product requires greater truck capacity. Resulting in a greater number of vehicles needed and consequently, drivers to operate these vehicles.

Although the Bank Holiday throws up challenges for logistics professionals, it comes as no great surprise that with careful pre-planning the Easter headache can be eased. So, as Britain indulges in chocolaty delights this Easter, think of our Drivers Direct Easter bunnies who are working tirelessly to make sure no one goes empty handed over the weekend.


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