KEEP ON TRUCKING
Truckfest has become an annual occurrence for the Drivers Direct team and 2016 is no exception. Being able to meet, connect and build rapport with prospective customers is key to upholding our professional relationships and the festival is the ideal tool for this.
We feel there can be a lot to gain from promoting our product in person. Trade shows are generally targeted at an industry and individuals that are involved or interested in that industry, while Truckfest is centred around transport and haulage and attracts leading companies from the industry so is an ideal opportunity to reach our target market and create brand awareness.
The popularity of Truckfest amongst industry professionals consequently means that the event is a brilliant networking opportunity from which we can gain speak to customers and potential customers about our offering and compare and contrast ourselves against the market.
We have already had a strong presence at the renowned event in Peterborough during May. From our stand we provided information to all those individuals looking for a career in the driving industry and those who had perhaps not considered it before. The festival is open to a large and diverse range of individuals therefore, provided us with a platform to promote our service to a broader group that may have little or no knowledge of Drivers Direct or even the haulage industry.
Perhaps most importantly, it is always a great opportunity to have a little fun and create brand awareness using alternative methods. At the Peterborough event we created an eye catching display of our new trucks at the Cancer Research UK collection point and our branded balloons also caught the attention of passers by. With the event hosting live music and entertainment it certainly creates a brilliant atmosphere.
Following on from our success at the Peterborough event we have consequently confirmed stands at future Truckfest events including Newbury (28th & 29th May) and Knutsford (17th & 18th September).
Truckfest is a fun and informative event for all those involved in the driving and logistics sector, professional and enthusiasts alike, and we’re looking forward to meeting those who visit future events.